He gained a diversified experience in the furniture industry, which allowed him to acquire a global vision of the project. The first experience, as a seller-decorator in the most qualified furnishing exhibitions, allows him to get in touch with the needs and tastes of the public; the same points of sale then becomes art-director and takes care of the entire organization of the point of sale, from the preparation of the exhibition space to the choice of companies and products, passing from sales management to staff training. All these experiences led him to the in-depth knowledge of the furniture industry, to constant contact with the market and the taste of the final consumer. Since 1988 he has a design studio in Lissone where he mainly deals with industrial design: there are numerous collaborations with prestigious companies in the furniture sector for which he designs products, image and communication.