Bruno Rinaldi learned everything in the field, starting while young to work in design communication. He ironically defined himself "a street designer" and his style as "chaotically rigorous". From the meeting with Flavia Ciatti in the Eighties, CCR was created, a new company orientated to developing home design. In 2002 he designed the famous Ptolomeo bookcase (Compasso d'Oro 2004). In 2006 Lapo Ciatti entered the company and Opinion Ciatti was launched. Rinaldi became its president, partner and art director.