Hareide Design was established in 2000 by Einar Hareide, former Design Director of Saab Automobile. Hareide Design is an international industrial design company consisting of a crew of handpicked designers from the cities of Oslo, Norway and Gothenburg, Sweden. The company has a wide customer portfolio, including Volvo Trucks, Bombardier, Rolls-Royce Marine, Jøtul, Kongsberg Maritime, Posgrund Porselen, Adax and Odim, to name a few. Hareide Design has achieved 19 awards for design excellence from The Norwegian Design Council, in addition to being recognized internationally. In 2006 two of their products, AutoSock and Starloop, were incorporated in the permanent collection of Architecture and Design at the Museum of Modern Art (MoMA), in New York. Hareide Design has also won the iF Gold Award, three Red Dot Awards, as well as the prestigious Red Dot Award "Best of the best" in 2007 and 2009, as the first ever Norwegian design agency to do so.